Abby Blossom Photography

SQUARESPACE WEBSITE DESIGN + COPYWRITING

Abby Blossom Photography provides real estate, branding and lifestyle photography throughout Boise and the Treasure Valley.

With a busy photography business, Abby had been getting by with a DIY’d Squarespace website. While her business was doing well, she knew her website didn’t accurately reflect the experience working with her or showcase her work in the way she wanted. Additionally, she was unsure of how to merge all three streams of her business into one cohesive website.

“Prior to working with Emily I felt like my website was incomplete, inconsistent, had no methods or direction. My website was pieced together and didn’t have a clear vision.

“My ultimate goal was to have a professional online presence that clearly shows what I do and how I do it. I wanted my clients to have a clear understanding of my work and easily be able to contact me, book appointments and have all their questions answered.”

— Abby, Abby Blossom Photography

I strategized with Abby on the best way to implement all that she was looking for into a website that truly showcases her amazing work and allows potential clients to get to know her even before they contact her.

For the website’s written content, we connected via Zoom. Using a conversational style of gathering written content, Abby was able to simply talk about her business (answering prompting questions from me) and I took that as well as her previous written content and crafted fresh content that truly reflects Abby’s tone and communication style.

I then created a clean, modern website using Squarespace that reflects Abby’s clear, bright photography style and shows off her work. We integrated pages for each of her services (including FAQs) as well as separate portfolios so that each type of imagery can stand out on its own. For her real estate photography, we also integrated online booking.

The resulting website is a user-friendly online home for Abby Blossom Photography that’s leading to more of her leads contacting her on her website directly (rather than social media…something Abby was wanting to get away from using as much).

“Everything from start to finish was perfect. [Emily] made the process super seamless, stress-free and left me with a great product at the end of it all.”