TRO Endurance

SHOPIFY WEBSITE DESIGN + COPYWRITING

TRO Endurance sells premium endurance nutrition products backed by the latest scientific research.

Cycling coach and cat 2 racer, Erik Knudsen wanted to create a one-stop online shop for all things premium cycling nutrition. Initially, he interviewed about half a dozen developers and hired one who didn’t end up working out. That’s when he decided to look for someone local to Boise, Idaho to complete the project. We connected on a discovery call and knew right away we wanted to work together.

“Prior to working with Emily, I was excited about my online store’s concept but nervous about it being implemented to a high standard. I wanted a clean and simple design for my new store that reflected the quality of the products I’m selling, while also being scalable.”

“There were so many details in developing this store, and I was shocked at how streamlined she made the process! Emily is very organized and has a straightforward process for developing a site. She is also easy-going while being extremely detail-oriented! She could also be a project manager - she made this look easy!”

I created an easy-to-use, modern eCommerce site using Shopify that’s streamlined and fully scalable as TRO’s business grows. This included custom coding, customized product pages and more.

“There's nothing quite like being proud of your store… Emily can deliver a store that you can be proud of, and one that you can be confident will convert store visits into sales.”